#CEOdesk

Our organisation has always had a strong commitment to supporting the local Aboriginal community, which is encapsulated in our Reconciliation Action Plan that we launched earlier this year.

The voice of this community is an important one, and helps us to shape how our services are designed so they culturally appropriate.

Last week, in recognition of Reconciliation week, we were proud to officially launch our first Innovate Reconciliation Action Plan (RAP). This RAP formalises our vision to improve the health of Aboriginal & Torres Strait Islander people and embed their community needs into our everyday business and culture.

“Reconciliation” is not just a word - it is a process that requires a change of culture and positive action. It is an ongoing journey. Whether we’re engaging in challenging conversations or unlearning and relearning what we know, this journey requires all of us to walk together with courage.

Last Friday, on World No Tobacco Day, we were excited to launch our Aboriginal & Torres Strait Islander focused smoking cessation campaign - Breath of Fresh Air.

Aboriginal & Torres Strait Islander people are still overrepresented when it comes to tobacco use, which could indicate that current anti-smoking initiatives are not effectively engaging Aboriginal people.